Using Webinar Marketing for Financial Advisors
By now, most of us are familiar with Zoom Meetings. Since the pandemic, you’ve likely attended at least a handful of Zoom meetings and perhaps, even hosted a few. But if you’re scrolling through this post today, it’s because you’re entering new territory. For many advisors, our familiarity as attendees doesn’t translate to confidence as…
Creating a Strategy for Centers of Influence (COI) as an Advisor
Financial advisors are increasingly familiar with the strategy “Centers of Influence” (COI) when it comes to networking strategies. It goes beyond the normal power of networking though. By focusing on specific gatekeepers, you can multiply the ROI on your time and resources. Today, we’re taking a step beyond talking about COI’s. We’re focusing on intentional…
Overcoming “Value Prop Inflation” as a Financial Advisor
“What is your value proposition as a financial advisor?” If we were to ask you this question today, how would you answer? Most advisors wouldn’t have to strain too hard to produce an answer, but there’s a second question. “Is your answer enough to set you apart?” Today, we’re tackling the tough question of…
Responding to the Robo-Advisor Trend
From self-checkout to automated driving, innovation keeps finding ways to replace an “unnecessary” human interaction with simple, algorithm-driven tech. In the fintech space, robo-advisors have made a splash as the next generation’s alternative to traditional financial planning. With almost 70 trillion in assets queued to pass to the next generation, this is a conversation…
Creating an Exceptional Client Experience as an Advisor
We recently heard a compelling story from an advisor that perfectly captured the impact a strong client experience can have – and the damage a weak one can do. To retain (and acquire) strong client relationships, advisors need to have a technology-supported approach that gives their clients confidence in their financial picture. Today, we…
5 Things You Can Do Today to Deepen Client Relationships
Your role as a financial advisor is an important one for the clients you serve – your expertise is a critical component to them achieving the financial future they’re hoping for. That’s why it requires a unique measure of trust to acquire new clients, and it takes a continual deepening of trust to keep…
The 3 Advisor Hiring Problems
You as a financial advisor may share in a common problem many advisors face. It sounds something like this: In order to scale your business, you need to find a way to scale your workforce efficiently. And in today’s labor market, that challenge is only growing. Advisors need experienced, reliable team members. Experience brings…
How Do I Communicate Our Investment Strategies with My Clients?
Being an advisor isn’t just about being a wealth manager – it’s about being an experienced translator. What do I mean by that? Clients come to you because they have a sense of trust in your expertise. You’ve done this longer and in more depth than they have, and you have knowledge they don’t.…
5 Cryptocurrency Pitfalls to Discuss with Your Clients
Between the stories we see on the internet, the countless memes, and the growing library of buzzwords, the topic of cryptocurrency is making an appearance during more client review sessions these days. As a financial advisor, having a plan for this conversation helps keep the conversation level-headed and informative. Today, we’re talking you through 5…
The Case for the Mid-size RIA
Few decisions are as important to a financial advisor’s business as their choice of RIA. While every advisor has their own criteria for a desirable RIA partner, finding the right fit for your firm is an important process. Thorough research is essential – not only do you find out who fits you best, but you…
How to Build Relationships through Your Marketing
Before the advent of digital marketing tactics like SEO and online advertising, advisors built their businesses by building relationships. It was a paper Rolodex and a good memory. Despite the remarkable advances in technology, the foundations are still the same – relationships are the priority. Today, we’re discussing ways you can use modern marketing technology…
Breaking: WealthPlan’s Dividend Aristocrat Portfolio Receives 5-Star Rating by Morningstar
August 1st, 2022 WealthPlan Group’s Dividend Aristocrat Portfolio has received a 5-star rating by Morningstar. (Sec Id: F00001DL2C) Morningstar’s risk rating ranges from 1 to 5 based on past performance. A 5-star rating highlights that a Separate Account Portfolio has been a top performer in the market measured by risk-adjusted returns. The ranking is based…